With the development of the building materials industry itself and the continuous changes of the economic and policy environment, as well as the rise of a new generation of consumer groups, the overall demand of the market may change at any time. In the future, how to stick to the existing market highland or seize the new market highland needs to be based on market changes and take advantage of the trend while avoiding risks. On the occasion of 2018, insiders talk about the development trend of home building materials industry in the new year from four aspects.

The market scale of customized furniture will exceed 100 billion yuan

In 2017, customized furniture was an extremely popular year, and customized furniture has achieved rapid development in China. Some data show that the market share of customized furniture in the furniture industry is about 20%, while that of developed countries has already exceeded 60%, which fully shows that customized furniture is still in the blue ocean period in the domestic market. According to incomplete statistics, according to the current growth rate, the scale of customized furniture market will easily exceed 90 billion by the end of 2017. In the next four years, the growth rate of customized furniture industry can still maintain more than 20%, and the industry scale will reach 166.6 billion in 2020. Of course, customized furniture has all-round requirements for enterprises, including the need to improve the design and R & D ability, brand, information application ability, sales service network, large-scale flexible customization ability and other industry barriers.

Environmentally friendly household products are favored

In recent years, environmental protection has become a hot topic, which has also aroused consumers' attention to environmentally friendly home. Research shows that 53.8% of Chinese consumers pay great attention to the environmental protection of products when purchasing, especially for household products, and 36% of consumers take environmental protection as the primary standard.

According to incomplete statistics, in the home sales in the first half of this year, environmental protection home products accounted for more than half of the total sales. It can be seen that consumers pay special attention to the environmental protection performance of home, which brings many business opportunities for some environmental protection home enterprises. It also shows that environmental protection has become the mainstream of consumption in the building materials and home furnishing industry, which will continue in 2018.

Simple style is the general trend

According to relevant statistics, consumers are more inclined to "simple style" in the choice of home decoration product materials and decoration style. The data show that Nordic simplicity has become the decoration style loved by consumers at present, and fresh pastoral, simple fashion and simple solid color have become three popular home textile styles. Moreover, home textile products such as pure cotton and silk materials and furniture made of logs are more popular.

With the improvement of living standards and the change of consumption environment, people's aesthetic concept is also changing. The simple style with simple layout and comfortable and pleasant has become a hot favorite in the market. In this context, the business ideas of many building materials enterprises have also changed, starting to change from selling products to selling lifestyle, and pay more attention to the importance of design.

Smart home is entering thousands of households

With the development of science and technology, "smart" has become a lifestyle and social trend. Like the popularity of smart phones in those years, the home industry also began to pay attention to the needs of users and closely follow the social trend, and set foot in the research and development of smart home, which not only brings convenience to its life, but also increases the competitiveness of enterprises in the market.

It is reported that the smart home market has a significant growth momentum in 2011; By 2014, a large number of manufacturers have begun to intensively layout smart home; In 2017, the number of smart home enterprises is still increasing significantly. However, on the whole, the intellectualization and informatization construction of China's home industry is relatively slow, and there is still a long way to go. At the same time, we should also maintain an optimistic attitude towards things. With the gradual maturity of a number of new technologies in the field of artificial intelligence and their application in the industry, there is still a lot of room for imagination in the future.